July 12, 2025 | Read online
Selling Isn’t Telling. It’s Guiding
by Kevin 'KD' Dorsey
Quick gut check, y’all:
Have you ever known your product was the right fit, crushed the pitch, handled objections like Ali in his prime and still walked away with a “Let us think about it”?
You didn’t lose the deal on value. You lost it on influence.
Because here’s the uncomfortable truth:
Being right ≠ being persuasive.
Top sellers aren’t just product experts - they’re behavior architects. They don’t force decisions. They guide them.
Influence Isn’t a Trick, It’s a Toolkit
The best in the game don’t “wing it.”
They’re using a toolkit rooted in psychology:
- Priming buyers before the pitch even begins
- Anchoring high to make value feel affordable
- Labeling personas to activate self-identity
- Looping objections back to the buyer’s own words
None of this is manipulation. It’s alignment. You're not coercing. You're clarifying.
And when done right? Your buyer feels like it was their idea all along.
It’s Not Just What You Say…
...It’s how you say it.
Tiny tweaks = massive impact:
- Dropping your tone at the end of statements → confidence.
- Framing offers as options → autonomy.
- Using “you” more than “we” → trust.
And maybe the most powerful tool? Strategic silence. Say less. Let them think. Let them feel. This is how the greats turn conversations into conversions.
That’s Why I’m Teaming Up With Pipedrive
I’m breaking all of this down LIVE on July 17th in an exclusive webinar with Pipedrive:
The Science of Influence: How Top Sellers Ethically Guide Buyer Behavior
We'll go deep on:
- Real-world persuasion methods used by illusionists (yes, really)
- How to use tone, emotion, and speech to influence without being pushy
- Judo-style techniques to trigger commitment (without pressure)
If you want to sell smarter - and more human - this is your blueprint.
Recap
Great selling isn’t about pushing. It’s about pulling. It’s not “always be closing.” It’s “always be guiding.”
Come through on July 17th. I’m gonna show you how to turn influence into your unfair advantage.
Save your spot.
Let’s get persuasive,
KD
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